Blogging is an activity that is ever-increasing in popularity. Businesses and professionals all over the globe are embracing the platform, and now almost no company runs without one onsite.
However, many opt to blog for a plethora of other reasons. Some find it the perfect outlet for their thoughts; others use it to promote a cause or idea. Not everyone is looking to make an investment and turn his or her blog into a thriving source of income.
If you aren’t interested in creating the most dazzling and upmarket blog there is and would prefer to save on the expenditure, these are four great ways to save you money at each stage of the blogging process.
If you opt to start from scratch and create a site yourself, then hosting is an unavoidable expense to get your content on the internet. However, many great blogging platforms provide users with a free option if they aren’t willing to pay for hosting.
Some of the biggest names in blogging, including WordPress.com, Tumblr, and Blogspot, all start out as a free account to which you can add extra features for a charge. However, it is worth noting you’ll lose some significant benefits by choosing a free option.
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On almost every platform, this includes forgoing your own personalized domain name. While you still have control over the site title, the URL will include “wordpress.com” or “tumblr.com” in the address. However, this is a small price to pay for an entirely free service.
The look and style of your blog are other elements that can vary significantly in price. However, once again, free hosting platforms are by far the best choice if you’re trying to keep costs low. All the above blogging sites, among many others like them, give you the option to create a theme or choose a skin.
These options range from completely free choices to those costing a substantial amount of money. Often, the main difference between them is in the level of ability you have to customize the template and add elements of your own. A paid theme will also undoubtedly look more professional.
However, that doesn’t mean using a free option is necessarily a bad thing. If you keep your format simple, you can create chic websites that look just as good as the pros.
What many fail to realize is the largest expense to your blog is usually a result of neglecting to put in proficient security measures. Unfortunately, this may involve a small financial investment, but these charges are minimal compared to the fallout if a cybercriminal gains access and intercepts your personal details.
Blogs are a hotbed for hackers performing online identity theft. While anti-virus and firewall software are a good first step, this doesn’t provide you with the essential protection you need when on-the-go.
Public WiFi networks are a necessary evil for bloggers, as they offer opportunities to stay up-to-date when out and about. Unfortunately, these hotspots leave your data completely unprotected. By making a small investment in a good Virtual Private Network for hotspots, you can encrypt all your information and keep yourself safe.
If you’re looking to grow your audience for your blog, regardless of whether you aim to make a profit or not, then marketing is a critical pursuit. While the most popular websites have a whole marketing team, if you’re trying to keep expenses low, then this burden is going to fall on your shoulders.
Fortunately, social media has provided an incredible platform for successful promotion with no price tag attached. By utilizing sites such as Facebook, Twitter, and Instagram, it’s possible to gain a worldwide following. Here are some tips for social media success.
- Post regularly. Dormant accounts won’t attract any attention.
- Be active and interactive. As well as posting, it’s important to respond to others and their content. Comment, share and like the posts of your followers.
- Pictures say a thousand words. It’s becoming increasingly evident that image is more powerful than text for pulling an audience. Try infographics, videos, live broadcasts and plenty of photos.
- Find communities. Most blogging niches have active communities all over the web. Whether this involves joining groups on Facebook or creating lists on Twitter, find your fellow bloggers and get in contact with them.
- Be personable. Social media is about your personal life. While it’s fine to share your articles and blog posts, remember to show your followers the person behind the website as well! This is where fans are most likely to invest.
You don’t need an overflowing budget and a whole team of trained professionals for your blog to be a success. These options are all great ways to ensure you keep the costs down without sacrificing quality.
If you’ve had any experience with the aforementioned platforms or simply have other great tips for blogging on a dime, then be sure to leave a comment below with your ideas!